Tapping the millennial potential

Marketing to millennials is shifting from traditional marketing strategies to marketing in a digital world. Every week day leading up to Friday night, Drake Pierre, marketing director of a popular University of Arizona bar, has one thought on his mind — how can he market to millennials? From food and drink deals to bottle service,…

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South Tucson Tavern Takes Off

Freshly cleaned shot glasses are stacked underneath the handles of local draft beer. Bright red maraschino cherries have been plucked and placed within the bartenders reach. More than a dozen bar stools, upholstered in different colored leathers, line the refurbished wood and tin bar. The eclectic Saint Charles Tavern, 1632 South 4th Ave., is ready…

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Arizona drag queens take the stage

  Boogie Wonderland by Earth Wind and Fire plays as a warm up for the crowd. Young and old shimmy and shake down the aisles with wine, beer and nachos in hand. Then a theme song announces the start of the show at Tucson’s Hotel Congress. Tempest DuJour has arrived. “Are you feeling sassy!?” Tempest…

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