Gaming University

College students are beginning to play more and more video games. They aren’t alone; a recent gaming industry study showed the average age of gamers is 34 years old — dispelling any notion that video games are kid’s play. “I play video games probably, on average, for six hours a day,” said Tim Hawes, a University…

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Strategies evolve to build the UA brand

  For University of Arizona Athletic Director Greg Byrne, the message is simple: own the state of Arizona. Arizona is the only program in the country to have women’s volleyball, men’s basketball, and football all ranked in the top 20, and owns the Territorial Cup Series trophy over Arizona State in three of the last…

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