Custom cowboy boots spurring business

   Over 200,000 people attended Tucson’s La Fiesta de los Vaqueros this February.   Amid the crowd, a woman with a skin-tight, all-denim outfit stands tall as she sipped her beer.  She is wearing leopard print cowboy boots with red leather that adorns her calves and a matching belt with a chunky white gold clasp. “Those are…

Continue Reading

Strategies emerge to market Arizona style

Vintage leather pencil skirts, rose gold hair barrettes imported from France, and hand-made authentic furniture are neatly displayed in a shop called Avenue Boutique on the east side of Tucson. A few miles southeast of Avenue Boutique, Charlette Padilla teaches Omni- Channel Retailing, a course designed to teach students about the unlimited ways to consume…

Continue Reading