For the love of the ugly christmas sweater

As the lights of the store hit the tinsel, bells, and lights, I found myself enthralled with the decor that surrounded me. The enthrallment did not stem from the twinkle that bounced off the decorations, rather, it came from the fact that these decorations were on sweaters. From where ugly Christmas sweaters started to where…

Continue Reading

Tapping the millennial potential

Marketing to millennials is shifting from traditional marketing strategies to marketing in a digital world. Every week day leading up to Friday night, Drake Pierre, marketing director of a popular University of Arizona bar, has one thought on his mind — how can he market to millennials? From food and drink deals to bottle service,…

Continue Reading