The cost of a graduate

With graduation upon us, every college graduate may be thinking the same thing: “I’m financially free!” However, that’s hardly the case. On average, an in-state student will spend about $39,880 over the course of four years at a four-year public institution. But that doesn’t include the cost to graduate. For the 2017-2018 school year an…

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Pop-up shops: an emerging merchandising trend

Here today, gone tomorrow—the motto of the $50 billion industry of pop-up shops. Companies such as Coca-Cola, Prada and Audi have utilized this unique market to not only build brand awareness but use it as a test market for new product lines. With the successful nature and newfound livelihood of these pop-up shops, Kristin Tovar…

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Hats off to graduation

The mortarboard signifies superiority and intelligence, but millennial graduates are putting a new spin on the traditional commencement regalia by decorating their caps. From meaningful phrases, rhinestones, glitter, paint, and more, graduates are going over the top to highlight their personalities on their graduation caps. In recent years, the decoration of graduation caps has become…

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