Eight seconds of glory

Count with me. Eight, seven, six, keep it up, five, four, three, don’t let go, two, one. Sure eight seconds might feel like a blip in time for most, but for the Southwestern warriors of the rodeo, eight seconds is an eternity. Go ahead and ask any rodeo cowboy how they got into this life,…

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Generation Z creates a movement

The power to ignite change and unite people is at the fingertips of Generation Z and the students from Marjory Stoneman Douglas High School have realized social media is a powerful tool and through Twitter, Instagram, Facebook and Snapchat, they have the power to rally thousands of people. The March for Our Lives movement on …

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Pop-up shops: an emerging merchandising trend

Here today, gone tomorrow—the motto of the $50 billion industry of pop-up shops. Companies such as Coca-Cola, Prada and Audi have utilized this unique market to not only build brand awareness but use it as a test market for new product lines. With the successful nature and newfound livelihood of these pop-up shops, Kristin Tovar…

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