High-end retail marketing: does it differ from conventional methods?
What do champagne flutes, sweets and one-on-one personalized attention have in common? Selling to the high-end clientele of Tucson. In 2017, the U.S market for luxury goods reached about $179 billion. But when high-end retailers don’t have low prices to advertise, how do they attract clientele? Through an authentic experience. According to Kathleen Kennedy, a…