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Stories from Southeastern Arizona, by students at the University of Arizona School of Journalism

Tag: store

High-end retail marketing: does it differ from conventional methods?

All StoriesMarissa Einck02/14/20180

What do champagne flutes, sweets and one-on-one personalized attention have in common? Selling to the high-end clientele of Tucson. In 2017, the U.S market for luxury goods reached about $179 billion. But when high-end retailers don’t have low prices to advertise, how do they attract clientele? Through an authentic experience. According to Kathleen Kennedy, a…

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Ken ‘The Bug Guy’ MacNeil Doesn’t See the ‘Ick Factor’

All StoriesGiles Smith04/14/20140

A scorpion hangs from Ken MacNeil’s scraggly beard, hidden in the tangled web of his whiskers. An invited guest, it explores its newly found playground. All of the bugs and crawly creatures in MacNeil’s Tucson’s Exotic Pet Shop are friends and family for the owner, who turned his childhood fascination for bugs into a booming…

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El Inde (indearizona.com) offers readers and media outlets the best journalism produced by students at the University of Arizona School of Journalism.

Our original content is published during the fall and spring semesters. All material may be reproduced—with byline and credit to El Inde at the University of Arizona School of Journalism, please.

UA School of Journalism • Louise Foucar Marshall Building • Tucson, AZ 85721

Contact

El Inde (indearizona.com) offers readers and media outlets the best journalism produced by students at the University of Arizona School of Journalism.

Our original content is published during the fall and spring semesters. All material may be reproduced—with byline and credit to El Inde at the University of Arizona School of Journalism, please.

UA School of Journalism • Louise Foucar Marshall Building • Tucson, AZ 85721

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