How to shop on a budget

As Hannah Rapp, a Tucson local, glides from one hanger to the next, up and down each aisle, her determination does not dwindle. If anything, Rapp said the hunt is her favorite part of second-hand shopping. “I always have a list of things I’m looking for like cool denim and red dresses, but I usually…

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Pop-up shops: an emerging merchandising trend

Here today, gone tomorrow—the motto of the $50 billion industry of pop-up shops. Companies such as Coca-Cola, Prada and Audi have utilized this unique market to not only build brand awareness but use it as a test market for new product lines. With the successful nature and newfound livelihood of these pop-up shops, Kristin Tovar…

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