Pop-up shops: an emerging merchandising trend

Here today, gone tomorrow—the motto of the $50 billion industry of pop-up shops. Companies such as Coca-Cola, Prada and Audi have utilized this unique market to not only build brand awareness but use it as a test market for new product lines. With the successful nature and newfound livelihood of these pop-up shops, Kristin Tovar…

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Wine industry bubbling up fast in Arizona

Toast this: Arizona’s wine industry grew 1,940 percent in 14 years. New wineries are bursting onto the map with vineyards and tasting rooms popping up statewide, concentrated in the southeast growing region. Arizona wine is making a name for itself and pouring onto the national scene from grape to bottle. In 2003 there were five wineries…

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Tucson-area beer market worth the risk

Middle school teachers, firefighters, college guidance counselors, microbiology researchers, medical students and marketing firm managers. This list showcases a well-represented range of experience — the stuff of elementary school career days — all of which make up a group that shares one burning passion. Beer. From firefighters at Sentinel Peak Brewing Company in midtown to…

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