Brains and Byrne behind the brand

  ESPN’s College GameDay coming to Tucson marks a rite of passage for University of Arizona athletics. The UA brand is sticking. After years of constructing the university’s reputation, Athletic Director Greg Byrne has hit a landmark with GameDay’s appearance. It part of a long-term strategy to extend the recognition of the Block A around…

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Native Americans take a stand at the Super Bowl

Arizona’s Native American tribes want a piece of the Super Bowl. “What better time to advertise than the Superbowl?” said Debra Krol, senior communications manager at the Heard Museum and member of the Xolon Salinan tribe. The message many tribes want to leave behind in one of the world’s largest media shows is both cultural and political….

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