Social media has had a major impact on the sports industry and ultimately changed how sports is consumed around the world. Since the inception of sites like Facebook, Twitter, Instagram and YouTube sports fans have enjoyed instant access to game highlights, their favorite teams and players. While each social platform serves a different purpose,…
Marketing to millennials is shifting from traditional marketing strategies to marketing in a digital world. Every week day leading up to Friday night, Drake Pierre, marketing director of a popular University of Arizona bar, has one thought on his mind — how can he market to millennials? From food and drink deals to bottle service,…
The power to ignite change and unite people is at the fingertips of Generation Z and the students from Marjory Stoneman Douglas High School have realized social media is a powerful tool and through Twitter, Instagram, Facebook and Snapchat, they have the power to rally thousands of people. The March for Our Lives movement on …
