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Stories from Southeastern Arizona, by students at the University of Arizona School of Journalism

Tag: Boutiques

High-end retail marketing: does it differ from conventional methods?

All StoriesMarissa Einck02/14/20180

What do champagne flutes, sweets and one-on-one personalized attention have in common? Selling to the high-end clientele of Tucson. In 2017, the U.S market for luxury goods reached about $179 billion. But when high-end retailers don’t have low prices to advertise, how do they attract clientele? Through an authentic experience. According to Kathleen Kennedy, a…

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