“One Word” Attracts Tourists to AZ
Arizona’s latest marketing campaign successfully generated more interest in tourists from two major cities, officials said.
In 2011, the Arizona Office of Tourism spent $3 million on its latest marketing plan, “In One Word-Arizona.” The campaign ran primarily in Los Angeles and Chicago between November 2010 and May 2011.
After state budget cuts, officials collected data from 30 cities across the country to determine where ads would be successful. This helped the department avoid the high costs of national ad campaigns by distributing its newest ads in select cities.
The results determined the campaign would focus on Los Angeles and Chicago as its “primary target cities.” It was presented in these areas using traditional media outlets, such as local newspapers and radio.
Arizona tourism marketing campaigns have not appeared nationally since 2010.

I’m a 22-year-old woman who has never touched a gun in her life, but obtaining a concealed weapons permit in Arizona took me little more than a lunch break and $100.
When it comes to expansion of gun rights, Arizona’s legislators are shooting blanks.