
Hilton El Conquistador Resort in Tucson, Photo by Ashley Guttuso
If you know Tucson, you know extreme heat. A typical summer day can bring temperatures near 110 degrees, and the Tucson nighttime is like a warm spring afternoon.
For those who can’t stand the high temperatures, summer is the time to leave Arizona for a few months and find cooler temperatures before returning again in the fall.
With the University of Arizona students on summer break and the snowbirds gone for the season, small businesses and the hospitality industry see a directly correlated drop in business and profitability.
“With so many students going home during the summer and other people leaving, and the advent of hot weather, it doesn’t promote business. Between May and August there’s a depressing factor there,” said Michael Varney, CEO and President of Tucson Metro Chamber of Commerce.
Small businesses prepare months in advance to make up for business that will be lost in the slow months of summer. “The heat keeps people inside, and the businesses don’t see the same traffic,” said Varney.
The typically busy commercial area of downtown Tucson along Fourth Avenue features sales events like the “Mayhem on 4th Avenue” event promoted by the Fourth Avenue Merchants Association set to take place starting today.
“Spontaneous Sales and Savings” are promised to shoppers who bring their business to 4th Avenue shops starting at the beginning of the slowest season.
“You can absolutely see the difference in this place once summer hits,” said Faith Flynn, a resident of the downtown area.
Flynn said the lull in traffic makes for a much more quiet neighborhood, but perhaps too quiet for what businesses would like.