On Tuesday mornings at 11 a.m. third-year student Anisa Maani heads to the University of Arizona’s Student Union to get food. But Maani does not head into the Union’s food court-style dining hall. She does not survey the ready-made pizzas keeping warm under lights at Papa John’s or patiently wait for waffle fries and nuggets…
Big, bulky and bright yellow. You have most likely seen these bicycles scattered around Tucson and have thought to yourself “wow can those bikes be any less aerodynamic?” Their neon blue front plate and thick handlebars top off their signature look that catches the eye of anyone who passes by. However, these seemingly clunky rental…
Fifty years having locations for only one race was seen as segregation. Today, these so-called safe spaces are creating essential community for marginalized people to celebrate cultural and social values. Black, Hispanic, Asian, Pacific Islander, Indigenous, LGBTQ and many other marginalized people create safe spaces and communities in academic institutions all over the country. Matthias…
Marketing to millennials is shifting from traditional marketing strategies to marketing in a digital world. Every week day leading up to Friday night, Drake Pierre, marketing director of a popular University of Arizona bar, has one thought on his mind — how can he market to millennials? From food and drink deals to bottle service,…
Here today, gone tomorrow—the motto of the $50 billion industry of pop-up shops. Companies such as Coca-Cola, Prada and Audi have utilized this unique market to not only build brand awareness but use it as a test market for new product lines. With the successful nature and newfound livelihood of these pop-up shops, Kristin Tovar…
