Social media has had a major impact on the sports industry and ultimately changed how sports is consumed around the world. Since the inception of sites like Facebook, Twitter, Instagram and YouTube sports fans have enjoyed instant access to game highlights, their favorite teams and players. While each social platform serves a different purpose,…
Marketing to millennials is shifting from traditional marketing strategies to marketing in a digital world. Every week day leading up to Friday night, Drake Pierre, marketing director of a popular University of Arizona bar, has one thought on his mind — how can he market to millennials? From food and drink deals to bottle service,…
Tombstone could face some trouble over the next few years as Wild West loving generations age out and millennials take over. Millennials don’t enjoy the same activities as their parents and grandparents once did, and Wild West culture is an example of that. Tombstone lacks the technological advances that younger generations crave in order to…
ESPN’s College GameDay coming to Tucson marks a rite of passage for University of Arizona athletics. The UA brand is sticking. After years of constructing the university’s reputation, Athletic Director Greg Byrne has hit a landmark with GameDay’s appearance. It part of a long-term strategy to extend the recognition of the Block A around…
